I. LOGO II. ART DIRECTION III. WEBSITE
Elevate
I facilitated the launch of this sales-tech bootcamp program and was responsible for the creation of the brand and website.
Visit Elevate
MY ROLE
Web UX/UI Design
Graphic Design
Brand Development
THE CHALLENGE
Sales has always had a bad reputation as being rather pushy and aggressive. However, much has changed since the 1980s. The reality is business software has become complex, and companies struggle to find enough qualified candidates to meet the needs of the industry. On top of this is the very real need to diversify the workplace, and Elevate does this through targeting those underserved communities.
THE APPROACH
Playing with the imagery of “elevate,” I arrived on a brand story that focuses on a mountain climber, ascending towards a summit much as a leaner masters a new skill. The brand would play with this notion in its language and visual executions.
I. LOGO
Bright, Clean, Metaphorical.
When I came onto the project, the company was called Top Applicant, however the board felt a new name would make the company more appealing. After much discussion with the CEO and board, we arrived at Elevate. With that in mind, I arrived on the idea of a climber steadily moving up a mountain, with each level of elevation representing a new lesson learned.
